Latin American Forum

5:00 - 5:05 – Welcome

Hosts: Maria Gonzalez (ClubFitness Greensboro, CEO & HFA Board Member)

5:05 - 5:20 – Icebreaker

Facilitator: Guille Vélez (Mercado Fitness, Co-Founder)

Kick off the session with an engaging icebreaker that sets the stage for connection.

5:20 - 5:45 – Latin American Consumer Research 2024

Speakers: Paulo Akiau (EVO/ABC, Platform President) & Edgard Corona (Smart Fit & Bio Ritmo Academias, Founder and Director)

Discover the latest insights from the 2024 HFA Latin America Fitness Consumer Survey, covering key markets such as Brazil, Mexico, Argentina, and Colombia. Gain a deeper understanding of consumer behaviors, trends, and opportunities that can drive your business forward.

5:45 - 6:45 – Panel Discussion: “From Latin America to the World: Unlocking Opportunities in Our Markets”

Moderator: Maria Gonzalez (ClubFitness Greensboro, CEO & HFA Board Member)

Panelists:

• Gabriela Prado (Sports World, Mexico, General Manager)

• Wilder Zapata (Action Black, Colombia, Founder & CEO)

• Arturo Castro (Metropolitan, Spain, General Manager)

• Fabio Saba (Fitness Brasil Co-Director & Saba Consulting, Brazil, Executive Director)

A powerful conversation with industry pioneers who have successfully expanded and adapted in a rapidly evolving market. Through their stories and experiences, we’ll explore:

✔ Breaking Barriers – Scaling from one location to multiple sites and beyond.

✔ Innovation & Adaptation – The key strategies that drive growth.

✔ Turning Setbacks into Comebacks – How to navigate challenges and emerge stronger.

✔ Vision for the Future – What’s next for the Latin American fitness industry?

This session will provide valuable takeaways for gym owners, operators, and fitness entrepreneurs looking to expand their impact. Don’t miss this opportunity to learn from those who are shaping the industry.