BUBS Naturals is more than a nutrition company — it’s a commitment to adventure, wellness, and giving back. Inspired by Glen “BUB” Doherty, a Navy SEAL and lifelong adventurer, we help people push their limits and embrace life’s challenges. Glen believed success isn’t measured in wealth but in time spent doing what you love, and that spirit drives everything we do.
We thrive on challenge, whether in the gym, the mountains, or everyday life. Our products are crafted with natural, high-quality ingredients to help you perform at your best. Beyond wellness, we believe in making a difference, following the 10% Rule — donating 10% of all profits to charity. Adventure, wellness, and giving back are at the heart of everything we do.