InSquare

InSquare – The Missing Digital Competition Layer for Brick-and-Mortar Fitness

Gyms have equipment, they run challenges. they build community.

But

Competition inside most clubs still lives on a chalkboard.

Manual, local, staff-dependent, short-lived, age exclusive and impossible to scale beyond a single location.

Until Now

InSquare transforms physical performance into a digitised, always-on competitive ecosystem.

Using a compact 3ft x 3ft smart performance platform, gyms can run automated challenges with real-time leaderboards, precise performance measurement,age categories and franchise-wide scalability, all with minimal operational lift.

Simple

Members simply scan and train.

Performance is measured instantly.

Leaderboards update automatically.

No clipboards. No manual entry. No temporary campaigns.

From single-club monthly challenges to national franchise or global competitions, InSquare enables gyms to capture engagement that previously belonged to external events like Hyrox.

For operators, this means:

• Increased engagemnet and community uplift

• Stronger member retention

• World first differentiated in-club experiences

• A scalable digital layer across locations

InSquare isn’t replacing equipment.

It’s building the competitive infrastructure modern gyms have been missing.