Human First. Tech Forward. Automate the Personal.

The best automation doesn’t replace people, it empowers them. Join a panel of industry insiders and Daxko leadership as they share how AI and behavior-based tools are helping clubs deliver personalized, high-touch experiences at scale. From micro-targeted messaging to predictive member outreach, these leaders show how tech can drive retention and connection without adding staff strain. This is more than theory. It’s real operators sharing what’s working, what flopped, and what they’d do differently. Leave with strategies for creating engagement that is powered by tech but rooted in real connection.