Fix the Funnel, Fill the Gym: The New Rules of Fitness Marketing in 2026

Learn how to pinpoint where your marketing funnel is actually breaking—whether the issue is lead quality, follow-up speed, conversion, or in-club execution—and how to diagnose it quickly. You’ll explore how top operators are structuring fitness marketing in 2026, shifting from one-off campaigns to connected systems that drive more predictable growth. The session will also clarify the role of paid media, creative, and offers, and show how automation, CRM workflows, and AI tools can improve conversion through faster, more consistent follow-up without adding staff workload. Participants will leave with a practical framework to reduce wasted spend, improve marketing efficiency, and increase membership conversion without chasing more leads.