Middle integration platform

Middle is an integration platform as a service (iPaaS) that helps you (and your customers) connect the apps you rely on—so you can deliver integrations without spending months building and maintaining one-off connectors and brittle scripts. It’s built for organizations that need integrations to be a repeatable, supportable part of their offering, not a custom project every time. In the fitness industry, that means Middle can be used to connect a gym or studio’s core systems—membership, scheduling, marketing, billing, and more—so data and events flow reliably between tools and teams don’t have to reconcile spreadsheets or re-enter information. Middle is also designed for multi-tenant use cases, which makes it a strong fit for marketing agencies and software companies that support many client accounts and want to offer integrations within their own product or service. With Enterprise (dedicated) installations, your organization gets its own isolated Middle environment (“your own stack”), and within that dedicated installation you can create and manage separate customer accounts—each with its own connections and workflows—so integrations stay organized and access can be scoped appropriately for customer-specific users.