Humanification - Go Digital, Stay Human

Humanification - Go Digital, Stay Human

Friday, October 3, 2025 4:00 PM to 4:45 PM · 45 min. (Europe/Amsterdam)
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Digital disruption is accelerating, reshaping industries, jobs, and everyday life. In this inspiring session, futurist Christian Kromme explores the biology behind exponential technologies and how organizations can align with the driving force of innovation. Learn how AI is humanizing tech, why a human-centered mindset is key to staying competitive, and how to anticipate disruption before it happens—turning it into an opportunity to thrive, not just survive.

Freemotion Fitness2Freemotion Fitness, is a global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road-simulating indoor bike, and is now leading the way in interactive, connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it - creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners. Freemotion’s mission is to drive evolution in the fitness sector. Offering innovative, industry-leading cardio, strength and group training experiences for facilities of all types and sizes - with exceptional customer service to match - stand-out products include the Dual Cable Cross, REFLEX™ Treadmill, Incline Trainer, and CoachBike™. Furthermore, the latest 22 SERIES - powered by iFIT®, the world’s leading, on-demand fitness streaming platform - reimagines content-driven cardio for the new fitness age. We work with global customers in multiple market segments, including health clubs, boutique studios, universities, leisure centres, corporations, hotels, and more.